Meet the Conservative Think Tank Leading America’s Anti-DEI Movement
June 10, 2025
Over the last year, Apple, Alphabet, Netflix, JPMorganChase, PayPal, Costco, Goldman Sachs, Berkshire Hathaway, Walmart, Kroger and Coca-Cola have all received proposals—all of which came from the National Center for Public Policy Research—to review or report on DEI policies, cut connections with LGBTQ advocacy organizations or cease DEI efforts altogether. Half of the companies listed above have watered down or abandoned their DEI practices, with Apple, JPMorganChase, Costco, Kroger and Coca-Cola standing firm.
The National Center, a little-known but powerful conservative think tank, has been trying to dismantle DEI for nearly two decades and over the past year, they’ve been experiencing enormous success due to the rise of the conservative crusade against “woke capitalism” and “viewpoint discrimination.”
R.G. Cravens from Southern Poverty Law Center says “A lot of the rhetoric the hard right uses to describe DEI is based on racist and white supremacist narratives about people of color” (duh!)
This story was republished by LGBTQ Nation on June 13, 2025 and The Oregonian on June 16, 2025.
